Apple Watch sales are still downward but the reasons are clear

While Apple Watch has proven popular since the first of 2015, the intelligent clock of the tech giant has seen in recent sales.

According to new data from Counterpoint Research, Apple’s Smartwatch Shipments did not accept a 19% trivial 19% year to 2024, with the device brand that experiences decline in all regions except India.

Counterpoint notes that the global decline in Apple Watch sales was largely driven by a drop in sales in North America, which represents more than half of Apple’s intelligent consignments.

In particular, this was the second year that Apple Watch Sales suffered a drop. Indeed, the last quarter of 2024 was the fifth consecutive quarter that Apple’s intelligent time sends, in fierce contrast to other smartwatches manufacturers, who all increased.

So why Apple has trouble getting Apple Watch from people’s stores and ankles? According to Counterpoint analyst Balbir Singh, the overall decline in 2024 was in a number of reasons, including the lack of important updates in the Watch 10 series, which began last fall.

Singh also noted that Apple did not introduce a Watch Ultra 3 or a new hour that at the start of last year’s smartwatch, which is likely to increase sales.

Apple Watch Ultra is the Premium of Apple Watch and was last refreshed in 2023, while the most affordable option, that was last updated in 2022.

Another reason for sales decline may be that Apple’s intelligent watches cost more than many of the competitive equipment in the market, some of which offer a good range of features.

“To make a return in 2025 and keep its market share,” Singh said, “Apple must focus on several things, including presenting new features, starting (new) Watch than and Watch Ultra Models, and possible design updates.”

A number of reports and leaks indicate that both Apple Watch Ultra 3 and Apple Watch than 3 can arrive in September along with series 11. If this is the case, 2025 may be the year that Apple Watch Sales scores again.

Apple refuses to share official, detailed sales data for Apple Watch in its financial reports. On the contrary, Apple Apple Watch Sales groups under its category “difficult, home and accessories”, so only third -party estimates are available for specific Apple Watch unit sales.

A number of research firms – counterbalance between them – use a mixture of consumer surveys, market analysis and channel data to generate estimates in the absence of official Apple sales figures.