Samsung Buy Audio Specialists Denon Marantz and Bowers & Wilkins – Search Snipers

South Korean Electronic Samsung is expanding its audio product portfolio with a sensational purchase. The Samsung Electronics takes over the Audio Masimo Division, which includes brands such as denomas, Bowers & Wilkins and Marantz.

Four brands in a fallen

Samsung is investing its portfolio with buying a series of brand providers known for audio products. For about $ 350 million, the e -giant buys the audio separation from Masimo, companies announced today. This sells their products under various brands like Bowers & Wilkins, Audio Polk, Marantz and Denon.

With the purchase of Denon, Bowers & Wilkins and Polk Audio, Samsung complements its audio products department, which had already expanded in 2016 with the receipt of Harman at the price of eight billion dollars from brands such as JBL, Harman Kardon, AKG, Revel and Mark Levinson. Masimo is actually a specialist in technology products from the health sector.

The company was recently recognized mainly through its legal steps many years against Apple because the group of US computers is accused of violating patents in Pulseximetry functions with Apple Watch -integrated sensors. Samsung wants to integrate Marantz, denounces, Bowers & Wilkins and Audio Polk on its existing portfolio. You also want to include highly developed audio technologies of brand in Samsung electronic Division products.

This should apply to smartphones, wireless headphones, regular headphones, televisions, sound rods and audio equipment for cars. Harman, where you act as much as possible, said someone wanted to consolidate your position as a leading audio products provider with another luxury brand like Bowers & Wilkins.