Meta expands her advertising options across her social platforms, including video advertising on topics

For all speeches on creating and maintaining links, for companies behind them, social media platforms relate to money. Advertising plays a massive role in this, and Meta is looking for new ways to attract users’ attention.

The company has announced that it is testing video ads on topics while exploring the expansion of its advertising formats portfolio. There are also new advertising options for creators and brands on Facebook and Instagram, as well as the slightly unusual feature of “trend ads”.

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Meta announced the new advertising features as part of the IAB Newfronts 2025, with the advent of video advertising on topics showing the company’s vision for its latest addition to its social media family. There are also new video ads in Instagram coils, with the company saying: “We are testing Wrap ads in trend, A new video solution with short shapes that gives smoothly against the most trendy coils created by the creator. “

Social media behemoth explains:

(That is) a new product that aims at a content that gives advertising smoothly after the most popular windings created by the Creator across our platforms. Brands can choose to direct their advertising to general trend coils or current current trend formations, such as beauty, sports and more content formations in the future.

Reels trend advertising uses our brand safety and suitability, such as the inventory filter, not predetermined in the ‘limited’ environment, as well as verification by Meta Business Partners.

Most of the last flaws are related to the unification of creators and brands, and that seems to continue:

Recently we have begun recommendations of personalized content, activated by him, for brands on Instagram and today will expand their Facebook entry. These help traders identify what corresponding brand content can best perform as an ad. Find these in our “recommended” content within the partnership advertising center.

While creators are seen as different from the medieval users of the social media “consumer”, they are not targeted. Meta says:

Finding high quality scale creators can be an obstacle for brands that seek to expand their creator marketing efforts. Soon, we will start a limited test of a Creator’s market detection API for Instagram to make it easier for businesses to connect with creators through their agencies and third -party tools. With this API, these partners will be able to seek the creators and gather knowledge to help traders find the right creator for their future campaign.

The advertiser/creator links are a large part of the present and the future of marketing, and Meta says he is also testing direct partnership ads on Facebook with the choice to increase the content generated by users, so advertisers can strengthen live videos with creators as a partnership advertising.

And no notice would be complete without referring to artificial intelligence. Meta does not disappoint:

Finally, we have started opening up video expansion on Facebook Reels, which helps advertisers unlock more performances from their video assets and direct better results. Expanding the video smoothly regulates the creative assets of the video by generating invisible pixels in each video frame to expand the ratio of the aspect, creating a more submerged and native experience.

Expanding the video is a great example of how he will not replace creativity but improve it. Our suite of Gen creative tools will help mark a new era of creativity, which advertisers and agencies – and all of you in this room – you will have a key role in the formation of the future.