Netflix reviewed its initial page after twelve years – research snipers

Netflix begins the biggest review of his television interface in twelve years. The new site offers a regular view, responsible recommendations and integrated OpenAI -based search. Vertical TICTOK -style videos also come to the mobile app.

Radical redesign of Netflix interface

Netflix has distributed the broader review of the starting site from 2013 to the coming weeks and months. The new user interface has developed so that not only can it present films and series better, but also to integrate newer offers such as live events and more significant and sensitive games. After two years of design work and extensive tests, the platform is ready for what the Netflix Eunice Kim product manager describes as a “big -ahead jump”.

The new area, called “Eclipse” inside, shows fewer titles immediately, but provides more information about individual content. When driving in a cursor title or remote control, it expands into a larger image with additional details such as prices or placements in the top 10 lists. After a few seconds, a preliminary video starts automatically – a feature that, according to internal data, increases the likelihood of users actually watching the content. For some, this great view should also be very good, as it gives you more details, but also loses a summary. Netflix shows the new home screen model in a short clip

He and the Recommendations Based on his

As the New York Times reports, Netflix has developed one of the most important innovations in collaboration with Openaai: a research function supported by what understands questions in natural language. In the future, users can get into questions such as “I want something upset but not very upset and also a little funny but not too strange” and get relevant results, at least netflix.

The recommendation algorithms were also radically revised. The new system responds to real -time user behavior. For example, if one is looking for romantic comedy with certain actors, the home page fits immediately and shows appropriate content. So far, it has been up to one day before the algorithm took into account such preferences.
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Mobile innovations and infrastructure updates

For the mobile app, Netflix plans the presentation of a vertical video source in TICTOK style. This feature will display trailers and clips from netflix content through which users can move. With a tip you can go directly to the full show or film. In addition to obvious changes, Netflix also improves its infrastructure. Using it, the company optimizes how video files are transmitted online in order to adapt the quality of real -time transmission and to optimally compress the content even on slower networks.

These improvements should be useful in live events such as the latest boxing match between Jake Paul V. Mike Tyson – where the infrastructure had to fight. With over 300 million subscribers worldwide and a large catalog of original content, Netflix has radically changed the entertainment industry. Netflix-Co-Ceo Greg Peters hopes users will notice the difference over time: “These other experiences feel relatively static, maybe at some point they look a little old and stuck.” Netflix shows how to use the new home page.