Samsung gives preference to the user design and experience in the new strategic push

Samsung, known for a long time for his innovation in the design of smartphones, is making a renewed attempt to Improve user model and experience (UX) of its mobile devices. from Pioneer phones with wide screen with Galaxy Note series BY Making intelligent folding phones a main categorySamsung has consistently pushed the limits of mobile design. However, in a rapidly developing industry, even initial ideas can become outdated, emphasizing the need for constant innovation.

TM ROH, President of Samsung Mobile Division (MX)is running this initiative. After the last pass of Jh Han, former Division DX CHAPERROH has assumed expanded responsibilities, now overseeing the business of all company equipment and equipment. In an internal message to employees, ROH emphasized its intention to identify new growth opportunities by focusing on improving product design and customer experience.

To support this vision, ROH has initiated structural and leadership changes. He recently sent a memorandum to mobile division employees describing his strategic advantages: improving product design, improving user experience and strengthening sales operations to increase revenue. These efforts aim to refine not only the appearance and sense of Samsung equipment, but also how consumers interact and buy them.

In particular, Samsung has named Mauro Porcini, a well -valued industrial designeras the main design official for the DX Division. This action implies a clear commitment to raising the aesthetic and functional aspects of Samsung products. Moreover, Sophia Hwang-Jediesch, former President of Tommy Hilfiger North AmericaIt has been recruited to manage global Samsung retail operations, showing a stronger focus on customer engagement at the point of sale.

ROH also expressed confidence in navigating the latest global challenges, including tariffs imposed by the US, saying that rapid decision -making and effective execution will be vital. With these changes, Samsung aims to provide more convincing, user -friendly experiences, strengthening its competitive advantage in a dynamic market.

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