The great value of him? The prohibition of people not to become confused robots

So far we have all been beaten around our head with the message that he is the new rock star. She writes poems, paints like Picasso, and can surely tell you what you had for breakfast three Tuesday ago. But indeed, if everything we are doing with him is making him admire himself in a digital mirror, we are doing it wrong. He is capable of all kinds of technological wizard, but the most important thing to do is keeping in From having a complete existential crisis, trying to continue!

These days, the change does not knock politely – it is divided as a caffeine squirrel. A recent Nexthink report revealed that 94 percent of companies think their survival depends on the next three years. But here is the hit: less than half (47 percent) of employees have the ability to actually deal with him. For some, it will be like trying to learn a quantum physique of golden fish. The division between where they are now and where should they be? It’s a trench, a noise, a great digital canyon! But for the few brave men who are willing to build a bridge for them, is a MASS opportunity.

Turning people into he ninjas

In Mondelez, we are digital alkemists, mixing and matching the tools like Amazon Connect, Nexthink, Google Cloud, and even synthesia (which, let’s be honest, sounds like a fancy brand of synthetic cheese, but is the coolest way) with the purpose of transforming your technology.

Consider the challenge of training colleagues – we have over 100,000 employees globally, so trying to make available essential materials for everyone used to seek the translation of complex training manuals into Mandarin, Portuguese, and possibly Klingon. And all this had to be done by hand.

Then we brought to synthesia and they turned me into a digital avatar. They got my voice, my expressions, my controversial dance moves – the whole Shebang. Now we are using “Avatar Geoff” to teach these materials essential to colleagues in over 100+ languages. Basically, he has allowed us to create a personalized Babel fish for Mondelez – a Babel fish that is saving us millions in translation costs. And the great thing is, this avatar of training he is not just a party scam for technological geeks. We are seeing great improvements in engaging employees with our training sessions, collapsing the learning curve from week to hour from Brazil to Beijing.

Deciphering human puzzle

All this is great and is making a big difference in the way we act in Mondelez. But here is the thing: it is much easier to make people allocate than to be allocated. It doesn’t matter how loved a technological party that throws you (there may be confetture and transmitters and the largest sound system in the world), if people are confused, they will simply ignore it all. The same Nexthink report revealed that 88 percent of IT leaders expect their colleagues to ‘worry’ by new technologies like Genai.

Then how to fix this? Here is magic: you need to focus on the user experience. How are people using the tools that are being given to them? Where are they stuck? Are there things that is not working properly? In Mondelez, we have supported Nexthink to be superhero Experience Experience Experience (Dex). Likes how to have a digital therapist for our employees. Immediately we can see who is fighting or if something will burn spontaneously. Not only does it mean that the problems are ranked before complete office meltings, but it also gives a calm experience to employees while adapting to new tools.

Digital dinosaurs do not fit

There is a lot of noise about him now, but the truth is, it is just a tool-a knife of the super powerful Swiss army. Will not replace people but if done properly I have Helping us work smarter, learn faster and not lose our minds. Here are the two statistics to keep in mind: almost every IT leader (94 percent) knows that it is essential for their competition and survival, and even more (96 percent) say that supporting digital adoption is essential.

So either we adapt or become museum exhibitions. But that means that her work has to change from “install this” to “make this wonderful thing”. Because this is the only way to avoid the digital Dinosaur cemetery.

Geoff Wright is the global owner of the solution, Genai and Digital Experience, Mondelez.