The one who works for you: Sas reveals the future of innovation
When most people think of him, they photograph futuristic technology by taking on decision -making processes.
But according to Jared Peterson, VP of the platform engineering in SAS, the true value of it is not replacing people – is changing the way you work and run your organizations.
Peterson’s presentation at SAS INNOVATE 2025 was a deep diving in the way SAS is pushing the limits of productivity, innovation and it to help organizations be successful. Through attractive demonstrations and inspiring stories, he illustrated the powerful new tools and technologies that are reshaping industry.
Here are five main takeings that highlight the future of it, data and innovation in SAS.
1. Innovation begins with the needs of the real developer
Innovation often comes from understanding the real-world disappointments and is not always from the top-down.
Peterson shared a powerful story of how SasABOUT ViyaABOUT Workbench came to be. The tool began as a solution of a developer for the rapid scaling of the cloud computing.
“Sometimes the best ideas don’t come from above,” Peterson said, explaining that developers in the field often set solutions before someone else does. A moment of disappointment led to a progress, and this is how Sas Viya workbench evolved to what it is today.

– Jared Peterson
2. Sas Viya Workbench: Dreamndra of a developer
Sas Viya Workbench was a prominent emphasis on Peterson’s presentation. Originally created for developers from developers, his ability to support numerous languages such as SAS and Python in a cloudy environment has revolutionized team cooperation.
Peterson shared how the project was almost sheltered due to competitive advantages, but a developer’s persistence changed that trajectory. “Look, Jared, you have to do something about this. Because it’s big,” the developer told a meeting in the hallway. Peterson saw the potential and gave a demonstration to CEO Jim Goodnight, who was amazed.
Joseph Henry, the main software developer, demonstrated how Sas Viya Workbench treats natural language processing (NLP) with pure open source Python and showed how he passes smoothly to other languages such as R. Henry is one of the original innovators after Sas Viya Workbench and the developer who has been crying Peterson in the corridor.
The tool makes the development easier and faster, giving developers and decision makers the power to easily innovate.
3. The data is the heartbeat of it
The data are at the core of it, and how you approach, manipulate and generate is essential for building reliable, scaled models.
This led to SasABOUT Data manufacturer, a tool for generating synthetic data. With industries such as health care and finances that face strict rules of intimacy, the creation of high quality synthetic data is essential for accelerating it. Peterson shared how the purchase of SAS and Hazy, a leader in synthetic data technology, led to the development of the SAS Data Creator. “Likes how to give developers an endless amount of high quality data to work with,” Peterson said.
With synthetic data, organizations can now simulate everything, from clinical evidence to detecting fraud without violating intimacy limitations.
Harry Keen, a product evangelist in SAS and co -founder of Hazy, joined Peterson on stage to discuss the future of synthetic data and his potential to revolutionize industries. “We have been blown up from experience so far,” Keen said, reflecting how the Union has strengthened both teams.
SAS data manufacturer is available in private observation on Azure and is already making waves.
Raise innovation, productivity and quality with SAS data manufacturer
4 Tap your new bastard
Peterson also spoke about Sas Viya Copilot, a new feature created to help developers and decision makers build and refine machinery learning models.
Ben Tomlinson, the main software developer, demonstrated Sas Viya Copilot, who simplifies the complex tasks of machinery learning. The tool allows users to build and improve pipelines, interact with model diagnosis and good -time adjustment algorithms.
“Developers love it because it enables them to talk to the diagnosis of the model,” Peterson explained.
Meanwhile, decision makers can use the tool to execute technical tasks without seeking deep coding expertise. This innovation makes the learning of machinery more accessible and efficient for everyone involved in the development process.
Meet Sas Viya Copilot
5. Cleaning the noise to focus on what matters
The comprehensive message of Peterson’s presentation was that SAS is committed to removing road barriers that slow down productivity and innovation. “When I say that SAS is helping you to be more productive, I mean we are cleaning the tasks that take time,” he shared.
The goal is to give developers and decision makers more time to focus on what really matters: strategic thinking, creativity and innovation. SAS is constantly refining its technologies to give users the flexibility they need to experiment, take risks and push the boundaries of what possible.
In technology, it is easy to attract daily tasks. But new remedies like Sas Viya workbench, Sas Data Maker and Sas Viya Copilot are created to clear the road and allow you to focus on great ideas. These tools empower developers and business leaders to unlock the full potential of their teams and direct transformation into their industries.